• Lu Bristow

Becoming The Artist..... A Mentoring Membership for New Artists .

Becoming The Artist is a brand new online membership and resource with a difference that is founded by our very own, Bernice MacDonald, aka Bernii Mac who is one of our Vocal Coaches. The reason TVA took on Bernii as a vocal coach is because of her knowledge about singing, the music industry and also largely becuase of her passion for supporting people's confidence and positive mindset. Read on to find out more about the membership plus discount codes for TVA Singers.


What is Becoming an Artist Membership?

After over twenty years of working in the music industry, Bernii had the vision to create a positive online community for the new musical artist who desires to not only get better at what they do but also become a professional. It focuses on the business, songwriting, and live performance side alongside confidence building, tackling self-doubts, and mindset techniques to help you thrive in the music business, all through member-only videos, live weekly group mentoring calls with Bernii, and guests, and a Facebook/whats app community, this is THE place to grow and be supported in your chosen career.

Bernii wanted to create a movement for a safer and kinder music industry that looks behind the all too familiar mindset of being a 'product' of the industry to being you, an artist, who has something to say, a passion for music, a drive to be seen, and heard.


Whilst music business knowledge is super important, and something that is covered in-depth, there is so much more to being an artist and sometimes we benefit from expert guidance and support along the way to not only get our dreams off the ground but also navigate the music industry once we are in it.

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All too often we as artists look to the music industry to empower us. We want so badly to achieve the goals that we will do a lot for them. In reality, feeling empowered before we fully enter the music industry is what will make for a long and successful career. This is a very tough industry, one you will have to stand confidently in when other people might not have your best interests at heart. Rather than be afraid of that it is to be prepared. Mindset is a skill just like training your voice and it is also something that can be learned to improve your chances of success and safety. When you have a community of people around you who support you, the music industry is far easier and more FUN to navigate! Especially if you have self-doubts.


So, who is Bernii?....


Bernii has worked professionally in the music industry as an Artist, backing vocalist, and songwriter. She has worked behind the scenes in promotions, press, radio, and more recently vocal coaching and mentoring through her agency Bernii Mac Agency. She has performed in the independent and commercial music industries in both the U.K and U.S.A. For more information on Bernii go here: https://www.becomingtheartist.com/meet_bernii





As Berni is a vocal coach with TVA, anybody who joins Becoming The Artist via us will receive a discounted monthly membership price of 19.00 for as long as you are a member. You will also be given free entry and priority seating to our live industry event in London later in the year which will be a fantastic opportunity to meet like-minded people and industry connections alike. There are no commitments and you can easily cancel at any time. Just follow this link (offer ends June 30th) https://www.becomingtheartist.com/offers/2Shdb9xK?coupon_code=VOCALACADEMY


For more information visit https://www.becomingtheartist.com and add your name to the wait-list here https://www.becomingtheartist.com/becoming-the-artist-wait-list. Should you add your name and later decide not to join that is absolutely fine.


Becoming The Artist is proud to have Dave Rajan, Head of Radio at Parlophone Records as its ambassador


















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